Welcome Assortment History Values Info  

Vision

Dan Cake wants to extend its position as the biggest, leading and preferred supplier of cakes and swiss rolls to the northeuropean retailbusiness. We want to be pioneer in the category.

Mission

Dan Cake will bake and develope cakes that tastes good and gives the consumer a nice experience. We have to secure Dan Cake a leading and prominent market position.

Value foundation

Dan Cake values:

• the best raw materials - no raw materials have been genetically modified. The content of trans fatty acids is below 1% in most of our products
• a good experience every time a Dan Cake product is bought
• foodsafety
• developement & innovation
• Dan Cake must appear as inspiring, reliable and a quality-conscious company towards its surroundings
• a good and sound workplace with interest in the developement of the individual employee
• enhanced understanding between all employees to improve the quality control and control of ones work